The Milk Development Council (MDC) is launching a multi-million pound campaign, Naturally Beautiful, to encourage teenage girls to drink milk and to eat more yoghurt and cheese to combat brittle bone disease in later life.
The MDC is hoping to raise awareness amongst teenagers that dairy products are an essential dietary need, and to dispel the myth milk products are fattening.
Vicky Hathaway, spokesperson for the MDC said: "Osteoporosis costs the tax payer a staggering 1.7 billion each year and with women making up the majority of sufferers; the campaign will look to tackle the problem at its roots- teenage girls and their mothers”.
