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Cancer Research UK launched this year's SunSmart campaign to warn Britons that the deadliest form of skin cancer is set to treble in the next 30 years if people go on sunbathing recklessly.
Based on current trends, children could be three times more likely than their grandparents to develop malignant melanoma as the sun-worshipping culture shows no signs of abating, says Cancer Research UK.
Malignant melanoma affects 7,300 people every year, and causes 1,600 deaths. By 2035, there could be 21,000 new cases every year, which would put melanoma among the top five cancers.
Professor Diffey said that his research into future trends in skin cancer showed it would take many years before rates started to level off and drop.
“The thing about skin cancer is that we won’t see a slow down next year or the year after. It may be 20 or 30 years before we can see the benefits of these campaigns,” he said.
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