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| Friday, 30 December 2005 14:12 | | BNN: British Nursing News Online · www.bnn-online.co.uk
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A survey of 1,000 people by Marks and Spencer has suggested that Britons are shunning popular weight loss plans in favour of a more balanced diet.
The poll revealed that the number opting for more balanced meals instead of adhering to strict diets had risen by a fifth in five years.
One in five respondents said they had given up a diet after only a month and 9 per cent said they had managed only a week.
Half of those questioned said they would rather do a hobby to keep fit than visit the gym, with a third opting for cycling to work.
Respondents were also divided over their eating habits. Half said they tried to stick to healthy foods without dieting, while 38 per cent said they wanted to eat healthily but often fall off the wagon.
Ten per cent admitted to constantly eating bad food and just one per cent said they followed diet fads such as the Atkins diet.
M&S dietician Lyndel Costain said: "People are trying to eat healthily as they are much more aware of how important a balanced diet is for good health.
"There is a definite trend towards a more sustainable way of eating rather than fad diets. Deep down people realise there's no such thing as a quick fix."
Jackie Lowdon, a spokeswoman for the British Dietetic Association, said: "We welcome this research - for a long time we've been saying that instead of dieting the emphasis should be on healthy eating and lifestyle.
"Fad diets often fail but if you change your lifestyle so that you eat more healthily the weight stays off."
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