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The fast food company McDonald’s has announced it is to start printing nutritional information, including fat, salt, calorie and carbohydrate contents, on the packaging of its burgers and fries.
The company, famous for its Big Mac burger, which contains 30g of fat, has been accused of contributing to the rise in levels of obesity and related health problems.
Chief executive Jim Skinner said the company hoped to have the new packaging in 20,000 of its 30,000 restaurants by the end of 2006.
"We think this the absolutely easiest way to communicate it," Mr Skinner said.
"We've given them what they asked for and then people take responsibility about whether they add it up or not add it up."
McDonald’s has recently introduced salads and fruit to its menus and announced that its mascot Ronald McDonald is to get a sporty new makeover to encourage children to live healthier lifestyles.
However, critics say that most of the company’s products are unhealthy and fattening at a time when obesity levels are soaring.
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